Cruzio Internet has recently embarked on our community's most ambitious communication project in over half a century — ever since cable companies with monopoly franchise agreements installed coaxial copper cables. Who'd ever have expected cupcakes to be part of the process?

We’re building Santa Cruz Fiber, a project bringing unprecedented internet speeds at low prices to downtown Santa Cruz.

As with any ambitious project, there have been a few hiccups.

“Cruzio chose a minimally invasive method of construction: underground directional boring”

Cruzio chose a minimally invasive method of construction: underground directional boring.

This method requires only small, occasional openings in the street. A drill then bores a narrow tunnel underground for as much as thousands of feet before re-emerging to pull conduit and fiber optic cables through. 

It’s very important to watch for existing underground infrastructure while drilling, and several methods are used: all utilities mark their assets with bright spray paint; small round potholes are dug near the markings for visual confirmation; and a monitor attached to the drill head itself sends video to the operators standing above.

Drilling is done slowly and carefully, with the monitor constantly checked.

We’ve encountered the usual problems: pouring rain for a couple of days, forcing us to leave up our parking signs longer than expected. Some of the buildings we’d like to extend fiber to didn’t get us permission in a timely manner (there’s still time, downtowners, sign up now!). And most seriously, three weeks after the start of construction, at nearly closing time one day, our drill hit a water pipe that had an odd, unmarked bend.

“The crew stayed at work till the job was done at about 4 am.”

Our construction engineers were watching carefully. They saw the problem right away, but the older pipes tear easily and damage was done. We immediately shut down our drilling, notified the Water Department, and set about making repairs. Kudos to the City of Santa Cruz and to MP Construction, our contractors, for their quick action. Everyone worked together and capped the damage, prevented much water from escaping, and got the street back in working order that night. 

That’s right: that night. The crew stayed at work till the job was done at about 4 am.

We’re not happy with mistakes. But we’re happy with the way our team deals with them.

Now for the cupcake connection:

Because we’ve set out traffic cones and sawhorses, slowing things down and causing some disruption in the neighborhood, Cruzio has arranged with our local provider of excellent cupcakes, Buttercup Cakes, to provide a free cupcake to every affected household.

We feel that in the long run, our world-class (and inexpensive) internet will make up for the temporary inconvenience. But for someone feeling a bit peeved today, a cupcake might just hit the (sweet) spot.

No matter where you live in Santa Cruz County, to sign up for fiber or fiber-backed internet, go to SantaCruzFiber.com.

“We’re not happy with mistakes. But we’re happy with the way our team deals with them.”